B2B Marketing Communications Manager – San Francisco June 27, 2009
Posted by synergistech in copywriter, manager, marcom, san francisco, staff opp.add a comment
Audience:
Non-technical consumers
Location:
SOMA — San Francisco, CA
Company Industry/Products/Services:
Founded in 2003 and has over 2,500 businesses using their Software-as-a-Service (SaaS) online customer communications and reputational marketing system. Company has achieved 14 quarters of over 80% year-over-year quarterly growth, is profitable, and is expected to triple in size within the next 18-24 months.
Company Size:
30 employees
Team:
Reports to Senior Marketing Manager.
Tasks:
Looking for an outstanding individual to join their growing marketing team. The Marketing Communications Manager is responsible for managing all aspects of marketing communications for the company. Primary emphasis will be on developing and executing on lead generation email marketing campaigns, customer and prospect email life-cycle emails, and monthly newsletters. You will have ownership for the entire campaign lifecycle including concept, implementation, testing and reporting results.
Additional responsibilities include event planning, promotion, and management, as well as the development of collateral materials for campaigns and events. Secondary responsibilities will include participation in, or ownership of, various initiatives including public relations, website management, and leveraging social media platforms.
Required:
Candidates must be exceptionally strong writers and understand how to communicate with existing and potential clients across multiple verticals. In addition, the ability to manage events and work with vendors is a necessary prerequisite. The Marketing Communications Manager will also contribute to other lead generating activities and have the opportunity to help shape the company’s marketing strategy.
Qualifications
The ideal candidate will possess many of the following qualities:
- 2 – 5 years of lead generation marketing or agency experience
- 1 – 3 years direct experience with managing large email marketing campaigns; basic knowledge of html
- Mastery of email performance, metrics, analytics, A/B testing, etc.
- Experience driving/executing convention strategy
- BA/BS required; MBA a plus
Posted:
June 26, 2009
Starts:
ASAP
Contact Information:
Please contact John Stearns at johnstearns611@yahoo.com
If you register through notchup recruiters, you may be eligible for an interview stipend if the company wishes to interview you.
Electronics for Imaging Publications Manager – San Mateo May 11, 2009
Posted by synergistech in manager, peninsula, staff opp, technical writer.add a comment
Technical Publications Manager
We’re looking for a dynamic manager to lead a talented publications team producing user and service documentation to support our flagship Fiery product line.
The ideal candidate will have at least 8 years experience leading documentation development in a fast-paced, demand-driven software and/or hardware environment. With extensive experience producing documentation pushing the limits of FrameMaker and with proven expertise in structured documentation concepts, you will help lay the groundwork to get us to the next level.
The key responsibilities of this position include:
- managing the English writing staff, including lead and senior writers, some of whom are remote.
- working collaboratively with Engineering Program Management and OEMs to define project deliverables.
- working closely with lead writers and senior production staff to define project schedules, and allocating/monitoring writing resources to meet established schedules.
- building relationships with Engineering and other internal groups.
- identifying opportunities for process improvement.
To apply:
Email HR (careers@efi.com)
Nanosolar Director of Communications and Public Policy – San Jose September 16, 2008
Posted by synergistech in manager, marcom, south bay, staff opp.add a comment
Represent Nanosolar as a company spokesperson and front-line point of communication to media and government. Manage public relations related to legal, policy, product and other corporate issues. Create process and procedures to integrate all company marketing with public communications. Assess and anticipate risks to Nanosolar’s reputation and brand. Work closely with key business partners both within and outside the company.
Calm nerves, clear thoughts, sharp focus – and the ability to keep smiling sincerely as a rush of people simultaneously demand instant satisfaction. And here’s one more: unflappable. We live in a fast, dynamic, sometimes hard-hitting world where no two days are ever the same. We’re strategic thinkers with large doses of creativity, initiative and endless curiosity – not to mention grace and poise. We want to redefine conventional wisdom, not just echo it.
Responsibilities:
- Design and implement initiatives related to external communications and public policy.
- Develop relations with all forms of media relating to Nanosolar.
- Represent Nanosolar as a company spokesperson to our partners, customers, media, shareholders and communities.
- Direct a broad range of policy related and regulatory communications.
- Build and manage a team of highly talented professionals and work closely with key business partners.
Requirements:
- BA/BS degree from a top-tier university; post-graduate degree preferred.
- At least 7 years of professional experience in communications and/or public policy.
- Proven communicator with verbal and written skills.
- Effective team player who can lead efforts across various disciplines.
- Capable of working calmly and quickly in high-stress environments. Foreign language capability preferred.
To apply:
http://www.nanosolar.com/jobdetails.php?jbid=njb8
Solar Power Partners MarComm Manager – Mill Valley September 16, 2008
Posted by synergistech in manager, marcom, north bay, staff opp.1 comment so far
The Marketing & Communications Manager (MarCom) will report to the VP of Sales & Marketing and will be responsible for all aspects brand building, public relations, lead generation and demand creation, including conferences, Web seminars, search engine campaigns, direct marketing, advertising and sales support by customer presentations and other. This is a creative management role; the right candidate must effectively drive measurable results. The marketing manager must drive the use of all available tools and techniques to improve effectiveness implement automated reporting and drive the fine tuning of the lead generation machine to maximize results. The MarCom Manager will work closely with the sales, market development and executive management teams to achieve a fully integrated company position and consistent message in the minds of our target audiences.
Responsibilities:
- Build brand
- Manage Public Relations & Communication
- Responsible for Website
- Create Sales Collateral incl. whitepapers, PPT, brochure and more
- Manage tradeshow and events
- Independently create relevant, compelling content in support of all lead generation activities
- Build a positive, cooperative relationship with the sales organization
- Leverage partners to help maximized marketing budget and reach
- Manage salesforce.com for marketing; both in data accuracy and reporting
Qualifications:
- 5+ years B2B MarCom
- Excellent written communication skills an absolute must
- Graphic skills
- Experience with start-up environments, particularly companies on aggressive growth paths
- Strong understanding of positioning principles and methodology
- Experience using systems such as Salesforce.com
- Operates with integrity without compromise
- Outstanding attention to detail; must be highly organized
- Strong leadership, influence and interpersonal skills required
- Understanding of the CleanTech and renewable energy marketplace
Compensation: Competitive Based on Experience + Performance Bonus + HR Benefits + ESOP (stock options).
To apply:
Email resume and cover letter to HR with job title in the subject line.
NBC Universal (Local Integrated Media network) Managing Editor – San Jose September 15, 2008
Posted by synergistech in editor, manager, marcom, south bay, staff opp.add a comment
Job #: 842875
The Managing Editor directs the execution of the local online extension of NBC’s Local Integrated Media network, ensuring the offering is consistently fresh, differentiated, impactful and relevant to a new generation of local users. The role combines acute attention to detail, creativity, editorial judgment and flair, and dynamic, day-to-day execution and project-management responsibilities within a 24/7 news-gathering operation. It requires working under the strategic direction of NBC Local’s national team while collaborating with a local newsroom and network of area-based content providers.
- Drives the operational vision for the NBC Local site’s online strategy, including managing the local editorial “voice,” programming the homepage and key index pages, gathering and prioritizing content from a range of sources and feeds, managing the execution of publishing workflows, adhering to editorial styleguides, standards and practices, and hitting aggressive benchmarks for the volume and frequency of content publication.
- Works with both national and local third-party providers to facilitate the acquisition, editing and promotion of local content, including (but not limited to) News, Weather, Traffic, Entertainment, Health and Community features.
- Manages a small local team of content managers, and coordinates among non-web-dedicated staff who will be responsible for producing and publishing content.
- Develops a working connection with teams at other local content centers.
- Assists in the hiring of local editors, bloggers and other content creators.
- Leads the mobilization of online teams in the event of breaking-news stories.
Qualifications
- Minimum 4 years experience working in a major news-gathering operation.
- Undergraduate degree, preferably in journalism, media, communications, political science or English required.
Desired
- Entrepreneurial skills; the ability to find new ways of reaching local audiences.
- Experience in managing online editorial teams within a matrixed organization.
- A solid base of contacts throughout the local online industry, with proven ability to identify and recruit talent – e.g. editors, writers and bloggers.
- Attention to detail and ability to parse statistical research and analysis and make operational and editorial adjustments accordingly.
- Working knowledge of digital technology, particularly content-management tools.
- Outstanding interpersonal and communications (oral and written) skills.
- Ability to perform in fast-paced environments, to shift priorities quickly among multiple projects and to “get it done” on short notice.
- Rewrite and headline writing experience.
General
NBC Bay Area is the NBC-owned and -operated station serving San Francisco/Oakland/San Jose and ten Bay Area Counties. NBC Universal is an equal opportunity employer. GE is an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation.
The United States has regulations that govern the hiring of current or former U.S. Government employees. If you currently work for (or have in the past) the U.S. Government (in any capacity), you may have certain responsibilities under these regulations and certain restrictions may apply to your potential employment with GE. Therefore, if you are contacted by GE regarding a position of employment, and you have worked for the U.S. Government at any time, please immediately inform the GE representative of this fact.
To apply:
http://www.gecareers.com/GECAREERS/GECControllerServlet?actionid=90001&checkFlag=&Theme=US&Job=842875&Business=&Function=&State=&Country=&Page=1&position_title=
Medimedia Editorial Director – San Bruno September 15, 2008
Posted by synergistech in editor, manager, medical writer, peninsula, staff opp.add a comment
Ref ID: mmus-00002465
MediMedia USA, Inc. is an innovative specialty healthcare communications, publishing and medical education company with over 1,600 employees in seventeen U.S. locations. With a presence in every portion of the U.S. that manufactures, markets and sells healthcare products and services, our extensive resources allow us to provide a consistent level of excellence.
Krames, a division of The StayWell Company and MediMedia, is the healthcare industry’s premier publisher of consumer health information products sold into the business-to-business market. Our innovative team of health publishing professionals is seeking an Editorial Director.
This is a senior product development management position reporting to the VP & Publisher. The Editorial Director will develop and implement the overall publishing strategy of all Krames content and publications for all markets in electronic and print formats. Responsibilities include planning, directing and driving product management activities; leading the Editorial group toward building new electronic products and growing current product lines; creating project scope and content requirements as well as determining timelines. You will also work closely with Executive Director of Content, the Sales and Marketing teams, and the Electronic Solution team in executing project plans.
Qualified candidates must have:
- 6+ years’ health publishing and electronic product development experience
- Successful management experience; strong leadership, project management and problem solving capabilities
- Ability to work well on cross-functional teams
- Excellent analytical skills; outstanding written communication, presentation, and relationship-building skills
- Demonstrated ability to identify stakeholder needs and engage customers and external advisors in obtaining market and product feedback
- Knowledge of basic product marketing methods and techniques
- Must also have strong business knowledge of the healthcare market, the medical industry and/or medical communications and publishing
- Approximately 25% travel required
- A proven track record of developing health information products or product management experience within the healthcare industry is desired
- RN, MPH, MBA or equivalent preferred
Krames offers competitive salaries, excellent benefits and a business casual work environment, free parking, and access to a BART shuttle.
If you are a self-directed professional with solid people management skills and you meet the qualifications required above, please submit your cover letter, resume, and salary requirements by applying online directly via our corporate career center.
To apply:
https://sh.webhire.com/servlet/av/jd?ai=798&ji=2267900&sn=I
SEGA Contract Web Editor – San Francisco September 15, 2008
Posted by synergistech in copywriter, editor, manager, marcom, san francisco, staff opp.add a comment
The Web Editor will primarily focus on the management of web projects. They will also be responsible for maintaining relationships with Marketing, Web Team, and Sega Europe.
Duties and Responsibilities
- Project Management
- Scheduling and Reporting
- Promotions/Communication
- Management
- Industry Knowledge
Skills and Abilities
- Demonstrates expertise in Microsoft Office.
- Excellent knowledge of handling and routing PhotoShop files.
- Understanding of HTML and other internet related technologies.
- Excellent and consistent verbal and written communication skills.
- Expert project management skills.
- Excellent judgment and problem solving skills.
- Excellent understanding or interest of broader entertainment industry, games, music, and movies.
- Manages and executes multiple projects successfully and simultaneously
- Presents ideas clearly to internal and external customers effectively.
- Demonstrates ability to work independently.
- Exhibits leadership on projects.
Previous Experience and Education
- 3-5 years web production or project management experience
- 1-3 years of experience working with content management systems
- Bachelor’s degree in management, marketing, or related subject
To apply:
http://tbe.taleo.net/NA4/ats/careers/requisition.jsp?org=SEGAUSA&cws=1&rid=245
Marketo Senior Information Developer (Technical Writer) – San Mateo September 15, 2008
Posted by synergistech in information architect, manager, peninsula, staff opp, technical writer.add a comment
Job ID: 604094
The position reports to the Director of UX & Product Management. In this position, you will have access to all stakeholders in and out of the company. It will be highly interactive and requires a great writer with a sharp mind as well as a creative spirit.
Responsibilities include:
- Create and organize sparse documents into a comprehensive information architecture
- Deliver high quality customer/user oriented documentation on schedule
- Manage the creation of new content and/or re-edit existing ones.
- Work closely with core development engineers to gain critical insight into product functionality
- Define and organize and release on-line documents, such as:
- Frequently Asked Questions
- Getting Started Guides
- General User Manual
- On-line help
- Informal Q&A with Customers
- New Features Documentation
- Internal Blogging
- Define and refine templates, standards and processes for high quality information architecture
- Provide regular schedule and deliverable updates to managers
- Foster cross-functional teamwork and open communication
- Collaborate deeply with team members responsible for customer services and training to produce a seamless information architecture
Skills
- 5+ years of experience in developing high quality, preferably on-line documentation. Engineering or CS degree a plus.
- Good understanding of technical writing processes from concept to delivery including organization, writing, editing, and production.
- Excellent writing and technical skills with proven experience writing high-quality documentation for complex software products.
- Working knowledge of design flows and engineering basics experience desired.
- Candidate must also have working experience and deep knowledge of the ‘tools of the trade’, e.g., RoboHelp, Flare, Wikis, Word, Adobe Acrobat, etc., along with Microsoft Office and HTML editing software.
- Must demonstrate proven strong leadership, decision-making and communication skills and a keen ability to analyze documentation needs and complete projects with little direction.
- Ability to build rapport with busy developers and willingness to attend their meetings to determine what information is relevant to documentation is a must.
- Management experience is a great plus.
Requirements
- Online samples of documentation
- Show us samples of your writing to be considered for the position.
- There is an existing library of materials at http://success.marketo.com which will need a fresh information architecture approach. You can also find videos and demos at http://www.marketo.com/demoFull.php.
Feel free to re-write any content to show your style and abilities. None of the submitted materials will be used in production.
Company Description
Would you like to join the fastest growing company in Marketing Automation field, and be part of a highly proficient and fun team that is defining this new and exciting emerging market? Then Marketo is the place for you.
Marketo is looking for a top-notch senior tech writer who can lead our documentation effort into the future. Our customers need a wide array of comprehensive documentation to accomplish their mission. The Marketo system has an extremely fun and easy to use interface, but Marketing can be complex and sophisticated, and therefore marketing professionals need good guidance to realize the most value of our system. The Senior Information Developer at Marketo will be responsible for creating, organizing and publishing a broad set of documentation to our end users, distilling technical product details into business level user documents.
To apply:
http://www.marketo.com/about/careers-senior-information-developer.php
Splunk Director of Marketing Communications – San Francisco September 14, 2008
Posted by synergistech in copywriter, manager, marcom, san francisco, staff opp.1 comment so far
The Director of Marketing Communications must understand the Splunk brand and ensure that we build on it and evolve it over time. This person must:
- Manage relationships with a broadening set of press and industry analysts both in the U.S. and internationally.
- Work with the agency, product marketing and product management, and Splunk execs to plan a PR calendar as part of an overall communications plan.
- Manage our U.S.-based PR agency and agencies we hire internationally
- Understand the “voice of Splunk” (how we communicate), and work across the organization to ensure that we consistently build and communicate our brand
- Develop collateral that effectively communicates to our typical users (such as systems administrators), up through senior IT executives over time.
- Assist in the creation of marketing lead generation programs that drive software downloads and the generation of quality leads for our salesforce
- Creativity and openness to “guerilla marketing” and irreverent/non-traditional marketing programs will help make this job fun.
Requirements:
- 8+ years experience in marketing communications in enterprise software, with a strong focus on PR and analyst relations
- Proven track record in creating, driving and executing marketing communications programs
- Ideal candidate will have agency as well as client-side experience
- Experience in all aspects of branding, collateral creation, and marcom design
- Excellent written and verbal communication and presentation skills
- Comfortable with quantitatively measuring results where relevant
- Must have excellent people skills–working effectively with press, analysts, customers, and at all levels across the Splunk organization
To apply:
http://www.jobvite.com/CompanyJobs/Job.aspx?c=qPW9Vfwz&v=1&jvresize=http://www.splunk.com/themes/splunk_com/scripts/jobvite.resize.html&j=ofHaVfwL
Anthera Pharmaceuticals Manager‚ Medical Writer – San Mateo September 14, 2008
Posted by synergistech in manager, medical writer, peninsula, staff opp.add a comment
Responsible for researching‚ writing and editing clinical reports‚ summarizing data from clinical studies for submissions to the FDA and for publication and/or presentation. Will also contribute to the development of formats and guidelines for clinical documentation. May also support CRAs and MDs in clinical protocol development. Remains informed of the latest professional‚ technological‚ and regulatory developments in medical writing‚ as well as therapeutic areas.
Job duties/responsibilities include:
- Works on problems of diverse scope in which analysis of data requires evaluation of identifiable factors.
- Exercises judgment within generally defined practices and policies in selecting methods and techniques
- Manages all clinical writing activities outlined in the Project Clinical Development Plans.
- Reviews documents‚ offers guidance‚ and takes lead in mentoring writers in the preparation of regulatory and publication documents.
- Organizes‚ conducts‚ and leads document production meetings and other meetings as necessary.
- Projects Medical Writing budget‚ resource‚ and timeline requirements for CDP.
- Responsible for developing and managing‚ Departmental Guidelines management system‚ Writing style guide and departmental templates such as‚ protocols‚ investigator’s brochures‚ final clinical study reports‚ IND sections.
- Proposes applications.
- Provides and manages internal and external writing activities.
Education
- A Bachelors/Masters degree in a scientific discipline with a strong journalism background is required. Equivalent experience may be accepted.
Skills
- A minimum of 8 years in a pharmaceutical‚ biotech‚ or CRO medical writing position is required.
- A minimum of 6 years writing management experience is also required.
- A minimum of 5 years previous supervisory experience is required.
- An ability to create effective presentations from raw data is essential.
- An ability to interpret statistical and clinical data is essential.
- Must have an ability to work well with others in high–pressure situations.
- Must have demonstrated problem solving abilities.
- Strong organizational skills are required.
- Strong written and verbal communication skills are required.
- An understanding of clinical research‚ biostatistics‚ and regulatory affairs is required.
- Must have experience writing clinical protocols‚ clinical study reports‚ and IND sections.
- Good computer skills are required. Working knowledge of MS word‚ Excel‚ Power point‚ Lotus notes is a plus.
To apply:
Email HR
MyWire Managing Editor – Redwood City August 14, 2008
Posted by synergistech in editor, manager, peninsula, staff opp.add a comment
The MANAGING EDITOR is involved in managing the day-to-day presentation of content and features on the MyWire site and related web sites. The position reports to the CEO/General Manager. Reporting to this position is the Assistant Editor function.
Responsibilities:
- Contribute new ideas to enhance the overall programming quality of the Mywire.com site; this may also include editorial collaboration with outside publishing partners.
- Select top stories from live new feeds, along with related articles from other publications, on a regular schedule for the site.
- Monitor incoming content on a daily basis and format articles for readability and consistency as needed.
- Work closely with Operations, Product Development and Engineering to insure the best possible user experience and address user concerns about content and UI.
- Work closely with Research to assess which editorial collections and features are most successful with our users and help improve our site performance accordingly.
- Manage editorial content in e-mail newsletters; develop new newsletters.
- Support development of new related MyWire web site(s).
- Manage staff including goal setting, mentoring, hiring, etc.
Qualifications:
- 5+ years experience programming content on the web. Experience in working with online mechanisms (content syndication, email newsletters, and special promotions) to develop and grow audiences
- Strong editorial sensibility, including a well-developed news sense and the ability to create “hot topic” content collections
- Deep commitment to achieving the highest possible quality experience for our users and members
- Experience working in strategy, management and/or publishing for major consumer media
- Bachelor’s degree required: Journalism, Communications or Writing/English degrees a plus.
To apply:
Email HR
LAM Research Technical Publications Manager – Fremont August 14, 2008
Posted by synergistech in east bay, manager, staff opp, technical writer.add a comment
ReqId: 3086BR
The Technical Publications Manager manages the activities of regular and contract Technical Writers in the development of documentation to support the Installation, Operation, and Maintenance of Lam products. The documentation is distributed to Field Engineers and Customers. The manager is responsible for producing the documentation in a timely manner at a high quality level. The manager is also responsible for providing professional development opportunities for staff members.
Qualifications
Educational level:
- College degree in Technical discipline is beneficial.
- Degree in Journalism or English a plus.
Minimum technical skills required:
- Understanding of Adobe FrameMaker, Adobe Acrobat, MS Word, and Windows.
- Experience with implementing content meta data, workflow and templates.
- Demonstrated success with implementing cross-functional processes to reduce the time to create and release Pubs documentation.
- Demonstrated ability to provide innovative leadership and project management.
- Previous Management experience.
To apply:
https://sjobs.brassring.com/EN/ASP/TG/cim_jobdetail.asp?SID=^_slp_rhc_62xCwOFXLsJE7FwIYTqye_slp_rhc_8sc5jfr4zOtRu9CVPpMAYRgoLZamZ2VQttGkSGzdEo4d7KQA37LF9_C_R__L_F_jDYCtgLRKdSyK/VvKTqyxF2iZHlAXF8=&jobId=518506&type=search&JobReqLang=1&recordstart=1&JobSiteId=259&JobSiteInfo=518506_259&GQId=0
Advanced Analogic Technologies Technical Publications Manager – Santa Clara August 14, 2008
Posted by synergistech in manager, south bay, staff opp, technical writer.add a comment
Responsibilities:
- Lead the development of Product Datasheets, Evaluation Board Documentation, Package Information Sheets, Application Notes and other technical documents. Gather information from varied sources, edit and assure adherence to company standards.
- Contribute to departmental best practices, including style issues, document organization, configuration management, tool and procedures.
- Create schedules that are coordinated with the product development teams and ensure schedules are met with high quality content.
Requirements:
BS/BA in Technical Communication, English, Computer Science, or a related field, or equivalent experience.
This role requires an individual with strong leadership skills who is focused on customer requirements. The ideal candidate will have strong management skills, previous technical writing and technical publications management experience in the semiconductor industry, 5 years experience as a project manager or team lead. Must have expert knowledge of Adobe and Microsoft products. Web-based experience preferred.
To apply:
http://www.analogictech.com/about/Careers.aspx?aid=2732 or fax your resume to Human Resources, 408-737-4611.
Synopsys Tech Publications Mgr II – Mountain View August 14, 2008
Posted by synergistech in manager, peninsula, staff opp, technical writer.add a comment
The Technical Publications Manager for the Solutions Group at Synopsys is responsible for managing the technical publications organization assigned to documenting the DesignWare IP product line and other SG products.
Responsibilities include:
- Delivery of quality customer/user oriented documentation on schedule.
- Oversee production of docs and online help from concept to delivery
- Manages writing, editing, and production functions
- Understands the operation and interaction of a product team
- Ensure adherence to departmental templates, standards and processes.
- Assist in scheduling, defining and overseeing writing assignments
- May be responsible for completing portions of documentation projects
- Establish goals and objectives for the work group.
- Foster cross-functional teamwork.
- Report to senior management on milestones and needs.
- Perform other relevant tasks as assigned.
Requirements:
- BS with 7+ years of relevant experience, MS with 5+ years of experience. Engineering or CS degree a plus.
- Good understanding of technical writing processes from concept to delivery including organization, writing, editing, and production.
- Working knowledge of design flows and engineering basics experience desired.
- Candidate must also have working experience with UNIX, FrameMaker and Adobe Acrobat, along with Microsoft Office and HTML editing software.
- Must demonstrate proven strong leadership, decision-making and communication skills.
To apply:
http://www.linkedin.com/e/6ioptQC0mvoY0l04CiwO7xJ5mvGyWOsejDKt/mbi/683972036_2/
Glu Mobile Director of Marketing Communications – San Mateo July 31, 2008
Posted by synergistech in manager, marcom, peninsula, staff opp.add a comment
The Director of Marketing oversees the strategic development and tactical execution of integrated mobile marketing & promotional activities. Reporting to the VP of Marketing, the Director of Marketing will supervise the managers of marketing communications groups, ensuring that the department aligns with the corporate branding, product marketing and sales needs, while executing innovative and integrated consumer and trade marketing programs that meet the standards of an industry leading mobile games publisher.
Education:
Bachelor’s degree required. BA in marketing or equivalent experience in an entertainment and/or consumer marketing company highly desired. MBA preferred.
Duties/Responsibilities:
- Manage multiple direct reports with a variety of roles and capacities
- Run the organization dedicated to providing services to the product management, sales and PR teams
- Manage a portion of the marketing budget in collaboration with the objectives of the product management team, while maximizing efficiency and ROI
- Work with external agencies to develop and execute advertising & promotional campaigns in collaboration with product management
- Interface with the Creative Services team for the development of all levels of branding, marketing and promotional materials
- Develop and execute a CRM program utilizing in-game promotional space, web, WAP & email marketing
- Provide strategic direction to the digital marketing, channel marketing and web managers
- Organize and manage trade & press events
Work Experience:
- Minimum of 5-7 years relevant marketing experience. Prefer entertainment experience from mobile, online, or game industries.
- Must possess a strong work ethic and enjoy working in an extremely fast-paced environment.
- Understanding of corporate branding, CRM, advertising strategy, Internet marketing and sales support. Direct work experience in one, some or all of the above a plus.
- Ability to communicate effectively at all levels of the business (i.e., sales, development, executive, administration and marketing).
To apply:
http://www.glu.com/corp/Pages/careers-north-america.aspx
